Turn suspects into prospects with our simple, effective approach to lead generation. Success is quick and easy to measure, through phone enquiries and high click-to-open ratios. Our intelligent data, purpose-built technology and public sector knowledge will help you generate sales-ready leads.
One of the greatest challenges in sales and marketing is knowing who the right people are to communicate with. Then, of course, you need to personalise your content and calls-to-action to drive demand.
At Ingenium, we combine intelligent use of data with public sector know-how and a purpose-built email delivery platform. After all, it's not simply about getting through to the right people. It's making sure your emails get opened.
When prospects do click on your communication, you'll enjoy far greater engagement thanks to the personal approach and quality of design. Landing pages are just as important too. There are times you can ask for more information and times you can't. That's why we also provide high-level of interest forms when landing pages are part of a campaign.
Success is quick and easy to measure, through phone enquiries, direct mail replies and click-to-open ratios. Your Ingenium account manager will also work closely with you to identify the leads you should immediately follow up based on click and forward activity. They'll even recommend nurturing programmes to help you develop a sustainable pipeline of future business.
So, whether you want to promote a case study, whitepaper or another thought leadership piece, our intelligent data, purpose-built technology and public sector knowledge will help you generate sales-ready leads.