The public sector is constantly changing and businesses must keep on top of these changes to ensure they are communicating with the right people within the right organisation.
Did you know?
- In 2017, 25% of contacts across public sector organisations were removed whilst 10% of emails changed.
- 2017 saw the emergence of new job titles such as Chief Data Officer, Head of Data and Data Manager within the public sector responsible for driving the use of data as a tool for making decisions in government, healthcare and defence.
- 20% of organisations either changed their names or were removed from the database in the last 12 months.
- In 2017, almost £2 billion was spent on training existing NHS staff, which was managed by HR leaders, 45% of whom had been in post for less than 2 years.
Why is it important to keep on top of these changes?
The value of digital communication entirely depends on the accuracy of the database. If your CRM database doesn't reflect the latest changes, then most likely your digital campaigns aren't reaching the key decision makers i.e. you're not communicating with the right audience.
At Ingenium, we're experts at marketing into the public sector. Over the last 13 years, we've helped businesses to identify more commercial opportunities from the public sector and develop effective relationships with key decision makers through smarter engagement to build strong sales pipelines.
Our webinars will provide you with the tools and know-how to communicate effectively with the public sector, and keep your data up to date to develop and support your organisation's public sector marketing strategy.
Don't miss out on an easy step which could help you win more business - click below to secure your place on an upcoming webinar.
Thursday, 29th March 2018 at 11:00am
The changing shape of education - Who to communicate with
Our next webinar, The Changing Shape of Education: 'Who to Communicate With', taking place on 29th March at 11am, will help you understand the ever-evolving education landscape and begin to develop more effective relationships with this sector. You will also have the opportunity to see the changes we have made to our extensive education database within the last 12 months (in live mode).Secure your seat
Tuesday, 27th February 2018 at 11:00am
The changing shape of government - Who to communicate withWatch on demand
Tuesday, 30th January 2018 at 11:00am
The changing shape of the NHS - Who to communicate with
On January 30th 2018, we hosted a live webinar focusing on the ever-changing dynamics of the NHS marketplace, worth over £20bn annually, and provided real insights into the latest developments and trends within this sector.Watch on demand