The public sector is constantly changing and businesses must keep on top of these changes to ensure they are communicating with the right people within the right organisation.
Did you know?
- In 2017, 25% of contacts across public sector organisations were removed whilst 10% of emails changed.
- 2017 saw the emergence of new job titles such as Chief Data Officer, Head of Data and Data Manager within the public sector responsible for driving the use of data as a tool for making decisions in government, healthcare and defence.
- 20% of organisations either changed their names or were removed from the database in the last 12 months.
- In 2017, almost £2 billion was spent on training existing NHS staff, which was managed by HR leaders, 45% of whom had been in post for less than 2 years.
Why is it important to keep on top of these changes?
The value of digital communication entirely depends on the accuracy of the database. If your CRM database doesn't reflect the latest changes, then most likely your digital campaigns aren't reaching the key decision makers i.e. you're not communicating with the right audience.
At Media & Marketing Solutions, we're experts at marketing into the public sector. Over the last 13 years, we've helped businesses to identify more commercial opportunities from the public sector and develop effective relationships with key decision makers through smarter engagement to build strong sales pipelines.
Our webinars will provide you with the tools and know-how to communicate effectively with the public sector, and keep your data up to date to develop and support your organisation's public sector marketing strategy.
Don't miss out on an easy step which could help you win more business - click below to secure your place on an upcoming webinar.
Tuesday, 05th June 2018 at 14:00pm
Engaging with Government: What to Say
Following on from last month’s webinar focusing on how best to engage with the NHS and wider healthcare, our next event will focus on Local and Central Government. Attendees will have the opportunity to hear how best they can make use of powerful, relevant and timely content to drive better and more successful engagement.Secure your seat
Wednesday, 25th April 2018 at 14:00pm
Engaging with the NHS: What to Say
Following on from last quarter's look at the changing shape of the UK public sector, this month we’ll focus on next steps - i.e., how to best engage with your sector of choice. Each of these webinars - including this month’s NHS and the wider healthcare sector session - will give attendees the opportunity to hear how best to make use of powerful, relevant and timely content to support and directly impact their success rate.Watch on demand
Thursday, 29th March 2018 at 11:00am
The Changing Shape of Education - Who to Communicate With
Our recent webinar, 'The Changing Shape of Education: Who to Communicate With', took place on 29th March at 11 am, and explored the ever-evolving education landscape and how to develop more effective relationships with this sector. Participants also had the opportunity to see the changes we have made to our extensive education database within the last 12 months (in live mode).Watch on demand
Tuesday, 27th February 2018 at 11:00am
The Changing Shape of Government - Who to Communicate With
With UK Government's total spending budgeted to be £814bn (central government £638bn and local government £176bn) for the fiscal year 2018, now is the time to tap into this market - and we can show you how. On 27th February, we hosted our 'The Changing Shape of Government: Who to Communicate With' event which explored how businesses can understand the ever-evolving local and central government landscape and begin to develop more effective relationships with the government.Watch on demand
Tuesday, 30th January 2018 at 11:00am
The Changing Shape of the NHS - Who to Communicate With
On January 30th 2018, we hosted a live webinar focusing on the ever-changing dynamics of the NHS marketplace, worth over £20bn annually, and provided real insights into the latest developments and trends within this sector.Watch on demand