Our approach:

Identification

Our purpose-built public sector database is at the heart of what we do. Constructed specifically with push marketing in-mind, our data is considered by many to be the gold standard. We identify the most likely people to respond to your campaigns based on a deep understanding of what the organisation does and who are its key stakeholders

As the saying goes, 'you don't know what you don't know'. That's why good quality, reliable data is the starting point for any successful communications programme.

Every sector brings its own challenges. Yet marketing to the public sector brings more than most.

The range of job titles in use is simply enormous, so it's far from obvious exactly who you should be talking to. In fact, it's easy to think you should only be talking to one person based on their job title, only to find other influential decision makers buried within the organisation.

The problem increases when different types of public sector organisations appear the same on the surface, but turn out to be very different in the way they work and the services they deliver.

To help you find your way through the maze, we've divided the entire public sector into easy to understand component parts. Better still, we've created complete organisational universes for each one.

Our proven methods of accurate data sourcing, coupled with years of experience running successful campaigns, means we offer a more intelligent approach to the public sector.

Put simply, we'll help you identify the most likely and widest selection of people for you to target with your campaigns.

Next Step > Communication

To see how Ingenium can help your campaign, get in touch today on 0845 094 8567 or submit your enquiry on our Contact Form.