News Release: Ingenium IDS looks forward to the future after BiP Solutions acquisition
Glasgow-based BiP Solutions has today (Monday 8th August 2016) acquired data marketing experts, Ingenium IDS. This acquisition is a perfect match for BiP which, for more than 30 years, has led the way in helping the public and private sectors work together.
Ingenium IDS is a leading provider of advanced data marketing services including lead generation, content creation, data, surveys and online events that help deliver the right messages, to the right people, at the right time.
This latest acquisition, following its purchase of Promark Media in 2015, further strengthens BiP’s leading position as a provider of services that create value for buyers and suppliers at every stage of the supply chain.
“This is an important step for the BiP Group and is a clear demonstration of our ongoing commitment to invest in and grow the business. Ingenium IDS has developed a fantastic range of innovative products and services that through this strategic acquisition will provide many benefits to the BiP Group and its customers. It’s a perfect fit and I am delighted to welcome their staff and senior management team into the BiP family.”
Simon Burges, CEO, BiP Solutions
“We are proud of what we have achieved over the last ten years in helping our clients to secure meaningful long-term business across the public sector, which started as a result of a marketing campaign initiated by ourselves. We are excited to join the BiP Group of companies which will allow us to grow and innovate to achieve outstanding results for our current and future clients.”
David Cross, Director, Ingenium IDS
About BiP Solutions
BiP Solutions Ltd (BiP) was founded in 1984 to promote public sector contract information and act as an intermediary between the public and private sectors. Thirty-two years on, BiP is regarded as the leading provider of products and services that help thousands of organisations to improve their procurement capability.
BiP’s specialist services are also designed to assist and encourage compliance with UK Government, European Commission and World Trade Organization policy on procurement at the highest level.
To find out more, visit BiP Solutions website.
Accenture Analytics records the highest number of attendees for their webinar in the UK
Search Technologies now known as Accenture Applied Intelligence, approached Ingenium IDS to help them generate audience from the UK private enterprise sector for their first event on Applied Intelligence which involves application of intelligent technology and human ingenuity at the core of business – across every function and process – to address most complex challenges.
The highly specialised event was focused on NLP techniques and mechanisms needed to better understand search queries, understanding the difference between chatbots and question-answer systems, and demonstration of an end-to-end question-answer system as a front-end to a search engine. As a result, they wanted to invite a very specific set of audience, mainly targeting senior IT managers, Chief IT officers, Marketing Directors, and people responsible for Information Governance, Records Management and Transformation.
Utilising our expertise in push-based marketing campaigns, we created highly targeted segments from our database and executed a series of marketing campaigns to generate registrations for the event and as a result, this became their best performing UK webinar. This enabled Accenture (AI) to interact and engage with the right audience and build a strong sales pipeline.
Our relationship with Accenture Applied Intelligence continues to grow as they are looking achieve further success in the UK throughout 2018.
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