Six figure deal closed after three weeks of campaign
Our unique audience generation campaign generated 300 unique clicks leading to a full-house event, as a result of which our client secured their first deal worth £100,000 with a further opportunity pipeline in excess of £1m.
Our client is a global services company providing high-quality consulting, coaching and training solutions for customers implementing enterprise-scale Agile software development.
As a Canadian business, our client had run a number of successful events in North America but did not have a good understanding of the dynamics of the UK market. Subsequently, we undertook a thorough analysis of our client’s UK CRM database and soon discovered that the scope and volume of their database didn’t support their aspirations for a successful event.
Moreover, they did not have access to the right prospective audience such as senior IT leaders involved with Information Governance, Transformation, Strategy and Digital Regulatory.
The solution was a series of highly personalised, push-based marketing campaigns.
Working closely with the client, we gained a thorough appreciation of the upcoming ‘Agile Adoption’ event – who was speaking, what it covered, who should attend and why.
Inspection of our own-in-house SQL database showed that we could target senior IT Managers, Programme Managers and people involved with Information Governance, Transformation, Strategy and Digital Regulation. Furthermore, we liaised with the client to identify specific sectors and business verticals that would allow them to engage with companies that fit their customer profile.
Using our thirteen years’ experience of delivering push-based digital campaigns, we created a highly personalised, short text-based email (using minimal HTML). The campaigns were delivered by our purpose-built email broadcast tool, iServe, which is known to achieve very high level of email deliverability. By taking full responsibility for audience generation, we allowed our client to focus their time and resources on organising and delivering a world-class event.
Our campaigns generated 300 unique clicks leading to a full-house audience for the event.
Following this, the client has secured their first deal worth £100,000 with one of the UK's largest insurance companies, who were invited to the event through Ingenium. In addition, our client has been engaging with the leading IT businesses in the country and is expecting sales in excess of £1 million to follow.
Our relationship continues to grow stronger, as we look to extend the healthy opportunity pipeline that has now been established.
To see how BiP Solutions can help your campaign, get in touch today on 0845 094 8567, or submit your enquiry on our contact form.