Engaging with the NHS: What to Say

Following on from last quarter's look at the changing shape of the UK public sector, this month we’ll focus on next steps - i.e.: how to best engage with your sector of choice. Each of these webinars – including this month’s NHS and the wider healthcare sector session - will give attendees the opportunity to hear how best to make use of powerful, relevant and timely content to support and directly impact their success rate.

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Six figure deal closed after three weeks of campaign

Our unique audience generation campaign generated 300 unique clicks leading to a full-house event, as a result of which our client secured their first deal worth £100,000 with a further opportunity pipeline in excess of £1m.

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Anglia Ruskin on course for another great year

Ingenium promotes post-graduate courses and executive learning to senior managers across the public sector generating in-bound enquiries and significant web traffic to raise the profile of their courses.

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Babcock International - Constructing a sales pipeline of circa £6 Million.

An integrated approach to identifying near-term opportunities while nurturing a pipeline, combines an iGov online survey with a follow-up iGov Live webinar presenting the survey findings.

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O2 have a healthy pipeline from NHS campaign

Ingenium combine intelligent use of data, expertise and iServe to secure new business and substantial pipeline. This is followed up by an audit of existing prospect data to ensure it's fit for purpose.

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Automotive Leasing, now heading in the right direction

Automotive Leasing is the LeasePlan brand specialising in public sector vehicle leasing and fleet management services with over 500 public sector clients. They have been awarded a position on many procurement frameworks.

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Neopost, able to follow-up on 367 first class leads

An iGov survey helps Neopost understand their brand equity and the views of public sector in relation to postal and digital communications needs while generating a significant number of quality "sales-ready" leads.

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FireEye securing against the threat of a failed event

Our experience meant we were able to mitigate the threat of a failed event, through the intelligent application of well written content, targeted towards a relevant senior stakeholder audience.

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Capita gains valuable enterprise insight

A neutrally branded e-survey helped Capita to re-task sales resource and elevate conversations within the decision maker unit, across UK enterprise

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£1m closed orders within six weeks of campaign

Ingenium worked with the client to identify 8,000 decision makers across Healthcare and through email campaign activity, received a number of inbound queries leading to meetings, which generated £1m in closed orders in the first six weeks.

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Research Uncovers Public & Private Sectors’ Health & Safety Concerns

The 2018 ‘Health & Safety in the Workplace’ survey generated 441 unique participants and a further 265 downloads of the resulting detailed report – making a total output to the client of 706 hyper qualified individual leads.

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Applying an intelligent approach to audience generation exceeds all expectations

A testament to the value of short but engaging content; the activity generated over 130 unique C-Level clicks on the webinar link. Due to the increased traffic at the point of registration, Ingenium delivered more than 50 registrations to the webinar. Our client was overwhelmed with the response and stated that: “It’s the best performing webinar project we’ve ever delivered in the UK”

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The Changing Shape of the Government: ‘Who to communicate with’

Our recent webinar, which took place on 27th February, sought to help delegates to identify and understand the organisational and functional changes that have taken place within the Central and Local Government in the last 12 months (Live mode) and how these changes affected the buying process. We provided ‘best in class’ guidance with regards to communicating with this sector, to help you generate sales qualified leads.

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Ingenium, now recommended

Continued success for our clients, has prompted the recommendation of our services across the Recommended Agencies Register (RAR)

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What We Offer

Audenice Generation

Audience Generation

Audience generation is where our intelligent use of data comes into its own.

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Surveys

Surveys

By creating on-line surveys you can interact with your target market.

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Content Creation

Lead Generation

Turn suspects into prospects with our simple and effective approach.

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Content Creation

Content Creation

Already have something interesting to say? Our iGov website and bulletins can help.

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Data Services

Data Services

Our public sector database, the largest and most accurate of its kind in the UK.

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Online Events

Online Events

Webinars are a great way to engage with your target audience.

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Our Approach

Identification

1. Identification

As the saying goes, 'you don't know what you don't know'. That's why identifying quality data is the starting point for a communications programme

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Our Approach

Communication

2. Communication

Finding the right audience is one thing. Figuring out what to say and how to say it is another. We know what kind of language turns people on or off

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Our Approach

Qualification

3. Qualification

We'll analyse the campaign to demonstrate the results ,and highlight leads with the highest potential value - as not all leads are equal

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Our Approach

Reflection

4. Reflection

Our work doesn't end when your campaign finishes. We take the time to review the results and see how it has performed as a whole - sparking new ideas

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Latest Events and Webinars

A series of monthly webinars considering the changing shape of the public sector, with an in-depth focus on 'who to communicate with', 'what to say' and 'how to say it' within the NHS & wider healthcare, local & central government and education sectors in the UK.

Wednesday, 25th April 2018 at 14:00pm

Engaging with the NHS: What to Say

Following on from last quarter's look at the changing shape of the UK public sector, this month we’ll focus on next steps - i.e.: how to best engage with your sector of choice. Each of these webinars – including this month’s NHS and the wider healthcare sector session - will give attendees the opportunity to hear how best to make use of powerful, relevant and timely content to support and directly impact their success rate.

Insights

From Our Blog

Six figure deal closed after three weeks of campaign

Our unique audience generation campaign generated 300 unique clicks leading to a full-house event, as a result of which our client secured their first deal worth £100,000 with a further opportunity pipeline in excess of £1m.

Anglia Ruskin University

Ingenium promotes post-graduate courses and executive learning to senior managers across the public sector generating in-bound enquiries and significant web traffic to raise the profile of their courses.

Babcock International

An integrated approach to identifying near-term opportunities while nurturing a pipeline, combines an iGov online survey with a follow-up iGov Live webinar presenting the survey findings.

O2

Ingenium combine intelligent use of data, expertise and iServe to secure new business and substantial pipeline. This is followed up by an audit of existing prospect data to ensure it's fit for purpose.

Resources

The changing shape of government

The Government landscape is currently changing but how is your business reacting to this?

Public Sector Contact Data Tables

Ingenium Public Sector organisational database map.

Intelligent use of data

Successful outcomes need
 more than good data.

New Ingenium Brochure

To find out how Ingenium can help you and your organisation. Download our brochure.

Enterprise Contact Data Tables

Ingenium Enterprise contact and organisational database map.

Digital Marketing - The value of Data

How do UK marketers view their CRM data?



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