Data Services
Making sure that your data is up to date and as accurate as possible is not just a legal requirement, but it also benefits your business. You will save money and protect your brand by accurately mailing the correct people at the correct address and by not contacting goneaways, deceased or those who either do not want to receive unsolicited communications or who will not pass your credit checks should they respond.
Data cleaning has never been so important. Expert data preparation and processing Ingenium data cleansing service lets you enhance, de-duplicate, profile and enrich your data – quickly and expertly.
Optimise your existing marketing lists
Why waste direct marketing funds on poor, inappropriate or inaccurate records? Our List cleaning ensures accuracy, reduces embarrassing prospect targeting errors and optimizes return on investment.
- The most up to date address
- Clean and accurate phone numbers for telemarketing
- Data flagged with all preference files for compliance
- Data suppressed for all deceased and ‘goneaway’ records
- Removal of duplicates
- The option to enrich the file from a range of variables
By keeping your data clean you will also improve your deduplication and targeting processes. Only when your data is clean will you benefit from high match rates when you come to enriching your data with classifications.
Profiling And Modelling
File Matching & Enhancing
By matching your data to ours we can add any number of additional fields of information enabling you to target your customers & enquirers more accurately. Here are just some of the fields you can add in order to make your in-house database a true marketing tool:
Public Sector Records
- Number of employees
- Annual Budget
- Contact names by responsibility/job function
- Telephone Number
- Email Address
- Mailing Address Verification
- Goneaway Flags
- Trust / Council type
- School age range
Profiling
Having carried out a file match & enhancement we will be able to produce a detailed report showing you the exact profile of your customers and enquirers. We can even create profiles by customer spend and thus help you to focus on your most profitable market segments. The result will be a combination of lower/more efficient marketing spends and higher/more profitable response rates.
