Data Analysis
The Public Sector is one of the most complicated and challenging markets in which to do business. Unlike the rest of the B2B sector, the decision making chain is in many cases at very best ambigous, with central procurement groups working in conjunction with local layers of administration and budget holders holding the most obtuse of job titles. The key to successful customer acquisition is identifying and understanding the intrinsic parent - child relationships that exist across all parts of the Public sector.
The NHS represents one of the largest employer organisations in the world. In a state of constant change, with Primary Care Trusts merging and Strategic Health Authorities devolving or centralising authority. First Universe is able to map and provide relational structures from the SHA down to departmental level within a PCT
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Local Government breaks down into 468 units and has a broad remit incorporating education, law & order, Fire and the environment. To build profitable relationships, it is essential for you to first understand the procurement process & individuals involved.
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Central Government represents a pot of gold for many businesses, however identification of key decision makers is probably the most difficult quest of all. Understanding the relationship between parent organisation, department & sub units is essential.
